Overview
Cowperthwaite is a leading provider of premium roofing services across the region. Renowned for its quality craftsmanship, reliability, and professionalism, the company serves both residential and commercial clients looking for top-tier roofing solutions. Whether it’s roof repairs, installations, or inspections, Cowperthwaite ensures a hassle-free experience for every customer.
Our Contributions:
Local SEO
Recognizing the highly competitive roofing industry, we developed a tailored local SEO strategy for Cowperthwaite.
:
- Optimized their Google My Business (GMB) profile with accurate information, high-quality images, and regular updates to enhance visibility in local searches.
- Conducted keyword research and integrated high-impact local keywords like “roofing contractor in Auckland and emergency roof repair near me into their website and blog content.
- Built authoritative local citations on trusted directories, boosting the company’s credibility in search engine rankings.
Result: A significant increase in organic rankings, driving more local traffic and inquiries from high-value clients.
Google Ads Campaigns
We designed and managed high-performance Google Ads campaigns to capture leads from high-intent searches.
- Created compelling ad copies highlighting the company’s services such as “Affordable Roof Replacement” and “Emergency Roof Repair.
- Conducted A/B testing for ads and landing pages to enhance conversion rates.
- Implemented precise audience targeting, focusing on homeowners, real estate professionals, and commercial property managers.
Result: A 40% increase in paid traffic and a significant boost in booking conversions and ROI.
Project Management
As the project manager, I ensured seamless coordination between the SEO, Google Ads, and web development teams.
- Maintained clear timelines with regular updates and deliverables.
- Conducted performance reviews using analytics tools to optimize strategies.
- Worked closely with Cowperthwaite’s leadership to ensure alignment with business goals.
Impact:
Our comprehensive strategy positioned Cowperthwaite as a leader in the market. Within six months.
- Traffic: Increased website traffic by 60%.
- Leads: Doubled the number of high-quality inquiries.
- Revenue: Increased overall revenue by leveraging improved online visibility and ad campaigns.
By combining creativity, technical expertise, and strategic thinking, we helped elevate Cowperthwaite’s online presence, enabling them to dominate the roofing market.
- Local SEO
- Content Writing
- Website Design
- Google Ads
Category
Local SEO & Website Design
Clients
Local SEO & Website Design
Location
Auckland, New Zealand
Published
September 25, 2023
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